Steam’s global domination


As we all know, Steam (Valve’s colossal digital store), is a couple of sales away to take full control of the world. In the meantime, we can take a look at how it’s doing right now, thanks to the data Valve has shared during its Steam Dev Days.

Europe and North America still dominate the market when it comes to buying PC games digitally, accounting for a combined 81 percent (40 and 41 percent, respectively) of Steam’s global revenue.

However, Russia and Brazil are far and away the fastest-growing markets for Steam software sales, with year-over-year growth rates of 128 percent and 75 percent (respectively).

“We are coming for you, wherever you are”

Fortunately, Sean Thompson provided a clearer data representation:

That global expansion growth explains that Steam will expand its current 5 currency options (U.S. dollars, British pounds, Russian rubles, Brazilian reais and euros) to 17, adding Australia, New Zealand, Indonesia, The Phillipines, Malaysia, Thailand, Japan, Mexico, Canada, Turkey, Ukraine and Norway to its portfolio.

Oh, and on a sidenote, Steam currently has 75 million active users, 10 million more than in last October. That’s… something.

Sources: Gamasutra, Joystiq, The Escapist


One thought on “Steam’s global domination

  1. Pingback: The Gaming Bazaar | Steam Dev Days talks are now online

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