UK’s huge market

As Hugh Grant pointed out in his Love Actually speech, Britain may be a small country, but it’s a great one too. And I’m not talking about the Beatles or Harry Potter (there are many other blogs for that), but to its gaming presence.

According to Newzoo‘s last infographic, the UK is world’s #2 in iPad game spending and console gaming popularity. Here are some facts:

  • There are almost 35 million gamers in the UK (total population is above  63 million people, according to the last census).
  • 62% of all UK gamers spend money on or in games (only behind Germany and Canada).
  • 7 out of 15 UK tablet gamers also play games on an Xbox 360.

For me, the most interesting aspect of this study is that it shows how the 4 screens (computer, smartphone, tablet/handheld and TV) and the market segments can coexist.

More information about the study can be found here.

Advertisements

One thought on “UK’s huge market

  1. Dynamic and easy to understand, this blog helps me to actually figure out what my boyfriend, his co-workers and my gamer friends are constantly talking about. I´ll keep on reading it so that on the next business gathering I can truly understand what everybody is discussing and not just giggle when somebody talks to me, or feel like they are speaking in Orkish…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s